What is social media management?

Social media management is the ongoing process of creating, publishing, and optimizing content across multiple social platforms to grow an audience and drive business results. A full social media management service handles strategy, content production (short-form video, long-form video, graphics, and copy), platform-specific formatting, captioning, hashtag research, publishing schedules, performance reporting, and community engagement. For most service-based businesses, effective social media requires daily short-form video content, weekly long-form content, and consistent presence across at least three platforms. The goal is not occasional posts but a content engine that produces enough volume to keep the business visible in algorithm-driven feeds every day.

The Truth

Let's Be Honest About Social Media.

Most businesses are doing it wrong. Not because they're bad at it, but because nobody told them the truth.

3 Posts a Week Won't Move the Needle.

The algorithm rewards consistency and volume. One short-form video per day is the bare minimum. Two to three per day is where real growth happens. The businesses winning aren't more talented. They're more consistent.

You Don't Need to Dance. You Need to Deliver Value.

The most successful content isn't entertainment. It's expertise. Sharing how you solve problems, answering questions, showing your process. If you know your business, you already have the content.

Short-Form Video Is the #1 Growth Channel. Period.

Every major platform is pushing short-form video. Reels, Shorts, and TikToks all get algorithm priority. If you're not making short-form video, you're ignoring the single biggest organic opportunity available.

Say Something Only You Can Say.

Original thoughts and real experience outperform recycled advice every time. Your competitive advantage is being you. Your stories, opinions, and expertise.

AI Content Doesn't Hurt You. Generic Content Does.

Using AI tools to produce content is smart. What hurts is content that sounds like everyone else. AI is a production tool. Originality is what makes content perform.

Content Without a System Is Just Noise.

Random posts don't build an audience. You need a content engine that produces the right volume, in the right formats, on a predictable schedule. That's what we build.

The Services

Your Content Engine. Built and Managed.

You record the raw footage. We transform it into a full content library. Edited, formatted, captioned, and ready to publish across every platform you choose.

Don't want to be on camera? Ask about our Faceless Content and AI Avatar add-ons. We build the videos for you from scripts.

What's Included in Every Plan

  • Short-form video content (15-60s vertical Reels, TikToks, Shorts)

  • Long-form video content (2-10 min YouTube, LinkedIn, blog-ready)

  • Platform-specific editing styles (heavier for TikTok/Snapchat, mid for IG/FB, lighter for LinkedIn/X)

  • Captions and copy written for each platform

  • Hashtag research and strategy per platform

  • Content formatted and exported for each platform's specs

  • Content calendar with publishing schedule

  • Monthly strategy review and performance reporting

Platform Selection

VIDEO PLATFORMS 3 INCLUDED

Youtube Logo

YouTube

Always included. Shorts and long-form.

Instagram Logo

Instagram or Facebook

Pick one. Reels, Stories, and Feed.

Linkedin Logo

LinkedIn or X

Pick one. Professional and thought leadership.

ADDITIONAL VIDEO PLATFORMS $10/WK EACH

TikTok

Snapchat

Threads

The other of IG/FB

The other of LinkedIn/X

GRAPHICS-REQUIRED PLATFORMS

Pinterest

Google Business

Bluesky

Reddit

Telegram

These platforms are image and text focused. Adding them requires a Graphics Plan so we can create the right content for each platform.

We deliver content to up to 13 platforms. 3 video platforms included in every plan.

Pricing

Plans & Pricing

Cancel anytime.*

*4-week cancellation notice required.

Brand Foundation Package

$1,500

Your brand voice document, content strategy, style guides, and platform setup. This is yours to keep.

A complete creative playbook for your brand, even if you cancel after month one.

One-time investment. Required for all new clients.

Starter

$ 375 / week
Billed $1,500 every 4 weeks

16 short-form videos per cycle
2 long-form videos per cycle
~4 shorts per week + biweekly long-form

3 video platforms (YouTube + IG or FB + LinkedIn or X)
Platform-specific editing, captions & hashtags
Content calendar with publishing schedule
Monthly strategy review
Performance reporting
A strong foundation. Builds consistency and presence, but daily posting requires supplementing with your own content.

Custom

Let's Talk

Need 2–3 shorts per day? Multi-platform campaigns? Multi-person content? We build a custom content engine around your goals.

Add-Ons

Build your stack. All add-on prices adjust with your commitment level.

Platform Add-ons

Additional Video Platform
$10/ week
Add TikTok, Snapchat, Threads, or your second choice of IG/FB or LinkedIn/X.
Additional Graphics Platform
$10/ week
Add Pinterest, Google Business, Bluesky, Reddit, or Telegram. Requires a Graphics Plan.

Content Add-ons

AI Avatar Content
$25/ week
Your AI clone creates on-brand video content mixed into your social calendar. Scripts written by our team or submit your own. Formatted for every platform. Editing and branding included in your social plan.
Scripting
$15/ week
We write your video scripts based on your brand voice and content strategy. You record from a script instead of figuring out what to say.
Graphics Light (3/week)
$75/ week
3 custom branded graphics per week. Required to add graphics-based platforms.
Graphics Standard (7/week)
$150/ week
7 custom branded graphics per week, daily visual content.
Faceless Content
$100/ week
We produce your videos entirely from scripts. AI voiceover, stock footage, branded visuals, text overlays, and motion graphics. No camera needed. Added to your plan price.

Automation Add-ons

Managed Posting + Analytics
$25/ week
Automated publishing scheduled for optimal times, plus a performance analytics dashboard. Facebook personal profiles require manual posting.
AI Engagement
$20/ week
AI-powered comment responses and engagement automation trained on your brand voice. Requires Managed Posting + Analytics. Available for Instagram, TikTok, Facebook Business, and YouTube.

The Process

How It Works

From strategy to content delivery, here's the process.

Step 01 strategy call

Strategy Call

We learn your business, audience, and goals. We identify which platforms matter and build your content strategy.

Step 02 brand foundation

Brand Foundation

We capture your brand voice, create style guides, build your content calendar, and deliver your Brand Foundation Package, a complete creative playbook that's yours to keep.

Step 03 you record

You Record, We Produce

You send us raw footage (or we produce faceless/avatar content if you've added those options). We edit, format, caption, and deliver your full content package every cycle.

Step 04 review optimize

Review & Optimize

Monthly performance review. What's working, what's not, what to adjust. Your strategy evolves based on real data.

A Note About Facebook

Facebook personal profiles get significantly more organic reach than business pages. That's why we recommend clients set up a professional persona profile: a second personal profile using a business email, built around their professional identity. This gives us the ability to post natively for maximum reach, while keeping your actual personal account private. We'll walk you through the setup on your strategy call.

For clients who prefer business page posting, we offer automated publishing through our managed posting add-on. Engagement automation (comment responses) is available for business accounts only.

Is This For Your?

Is This Right for You?

This Is For You If…

  • You know social media matters but don't have time to create content consistently

  • You're ready to invest in building a real audience, not just checking a box

  • You want professional content that represents your brand not DIY Canva posts

  • You understand that social media is a long game and results compound with consistency

  • You're doing $50K+ per month in revenue and can invest in growth

  • You've tried doing it yourself and it's not working

  • You want to focus on running your business while someone else handles content

This Is NOT For You If…

  • You're looking for a $299/month social media package

  • You expect overnight results or viral content guaranteed

  • You're not willing to invest the time for a strategy call and brand voice session

  • You just need "a few posts" to say you're active on social media

  • You want to micromanage every piece of content before it goes out

  • You're not ready to commit to at least 90 days of consistent content

We'd rather tell you this isn't a fit than sign you up for something that won't deliver results. If you're serious about growth and ready to invest in consistency, we'll build the content engine. If you just need a couple posts a week, we're not the right agency and we'll tell you that on the strategy call.

FAQ

Common Questions

What does the Brand Foundation Package include?

Your brand voice document, content strategy, style guides, platform setup, and first batch production. It is a complete creative playbook for your brand that you own forever, even if you cancel after month one. It is required for all new clients so we can produce content that actually sounds like you.

How much raw footage do I need to provide?

That depends on your plan. Starter clients typically record 1 to 2 hours of footage per cycle. Standard clients record 2 to 3 hours per cycle. We provide guidance on what to record, talking points, and a simple framework so you are never guessing what to say. If you add the Faceless Content or AI Avatar options, you do not need to record at all.

What platforms do you post to?

Every plan includes 3 video platforms: YouTube (always included), plus your choice of Instagram or Facebook and LinkedIn or X. You can add more platforms for $10 per week each. Graphics-required platforms like Pinterest, Google Business, Bluesky, Reddit, and Telegram require a Graphics Plan add-on.

What is the difference between Starter and Standard?

Starter delivers 16 short-form videos and 2 long-form videos per cycle, roughly 4 shorts per week plus biweekly long-form. Standard delivers 28 short-form and 4 long-form per cycle, which is daily short-form content plus weekly long-form. Standard is the minimum for serious growth because daily presence keeps you in the algorithm consistently.

Do you write the scripts or do I?

You can do either. Many clients record raw footage talking about their expertise and we handle all the editing, formatting, and optimization. If you want scripts written for you, add the Scripting add-on ($15/week) and we write video scripts based on your brand voice and content strategy.

What if I do not want to be on camera?

We have two options. The Faceless Content add-on ($100/week) produces videos entirely from scripts using AI voiceover, stock footage, branded visuals, and motion graphics. The AI Avatar Content add-on ($25/week) uses your AI clone to create on-brand video content. Both options require zero camera time from you.

How do billing and cancellation work?

Plans are billed every 4 weeks at the Regular rate. Quarterly billing (every 13 weeks) saves 10% and annual billing (every 52 weeks) saves 20%. Cancellation requires a 4-week notice. The Brand Foundation Package ($1,500) is a one-time payment required at the start.

Can I change my plan or add-ons later?

Yes. You can upgrade, downgrade, or adjust add-ons at any time. Changes take effect at the start of your next billing cycle. If you need to scale up mid-cycle, we can accommodate that too.

Testimonials

What Our Clients Say

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Complete Your Content Stack

Need Professional Photos?

AI-generated professional photography. Headshots, lifestyle, corporate, and team photos. Perfect for social media content and personal branding.

Want AI Video Content?

Clone yourself and produce unlimited video content from scripts. AI avatars, voice cloning, and multi-language translation. Content without a camera.

Looking for Blog Posts?

Long-form written content, SEO optimization, and content strategy to complement your social presence and drive organic search traffic.

Get Started

Stop Posting. Start Publishing.

There's a difference between throwing content at the wall and running a

content engine. Let's build yours.

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