What is brand identity design?
Brand identity design is the process of creating the complete visual system that represents a business. It goes beyond a logo to include the color palette, typography, imagery style, patterns, icons, and usage rules that make a business instantly recognizable across every touchpoint. A complete brand identity includes the logo in multiple formats, defined primary and secondary colors with hex, RGB, and CMYK values, a typography system for headlines and body text, business cards and stationery, digital assets like social profile images and favicons, and a brand guidelines document that defines how everything is used. The goal is consistency. When customers see the same look and feel across a website, social feed, email, and print material, trust builds faster.
Our Services
Two Ways We Design for You
Whether you need a brand built from scratch or ongoing design support, we've got you.
Brand Identity & Logos
Your brand starts here. We design logos, select color palettes, choose typography, and build complete brand identity systems. You walk away with everything your business needs to look cohesive and professional from day one or as a full rebrand.
Logo design (multiple concepts + revisions)
Color palette selection
Typography system
Brand guidelines document
Business card design
Letterhead & envelope design
Brand style guide
Project-based one-time investment, lifetime brand.
Design-on-Demand
Need consistent, ongoing design work? We become your creative team on retainer. Send us requests thumbnails, flyers, presentations, pitch decks, infographics, print materials and we deliver polished, brand-consistent designs on a rolling basis.
Thumbnails & cover images
Flyers & brochures
Presentations & pitch decks
Infographics
Print materials (business cards, banners, signage)
Event materials & programs
Marketing collateral
Any custom design request
Retainer or project-based your creative team on call.
brand Identity
What a Complete Brand Identity Looks Like
A logo is just the beginning. We build the entire visual system.
Logo Design
Multiple concepts, revisions, and final formats for print and digital.
Color Palette
Primary, secondary, and accent colors with hex codes, RGB, and CMYK values.
Typography System
Headline, body, and accent fonts selected for readability and brand personality.
Brand Guidelines
A comprehensive document covering logo usage, spacing, colors, fonts, tone, and dos/don'ts.
Business Cards & Stationery
Business cards, letterhead, envelopes designed and print-ready.
Digital Assets
Social profile images, email signatures, favicon, and web-ready logo formats.
Design On Demand
Anything You Need. Designed and Delivered.
Think of us as your in-house design team without the overhead.
Presentations & Pitch Decks
Investor decks, sales presentations, and conference slides. Professionally designed, on-brand, and built to persuade.
Flyers & Brochures
Event flyers, product brochures, menus, and programs. Print-ready designs that get attention.
Infographics
Data-driven visuals that make complex information clear, shareable, and engaging.
Thumbnails & Cover Images
YouTube thumbnails, podcast covers, blog headers, and social covers. Designed to stop the scroll.
Print Materials
Business cards, banners, signage, postcards, door hangers, and trade show materials. Designed and print-ready
Event Materials
Programs, name badges, stage graphics, sponsor decks, and recap documents. Everything for your next event.
Email & Digital Templates
Email headers, newsletter templates, digital letterhead, and branded document templates for your team.
Custom Requests
Need something that doesn't fit in a box? Send us the request. If it involves design, we can build it.
The Process
How It Works
Simple, collaborative, and built around your timeline.
Discovery Call
We learn about your business, your vision, your audience, and what you need. For brand identity projects, this is where we map out the full scope. For design-on-demand, this is where we establish your brand standards and workflow.
Concepts & Drafts
We create initial concepts and share them for your review. Brand identity projects get multiple logo directions. Design-on-demand projects get first drafts within your agreed timeline.
Revisions
Your feedback drives the design. We revise until you're happy, no rushing, no settling. Revision rounds are included with every project.
Final Delivery
You receive all final files, print-ready, web-ready, and organized. Brand identity clients get a complete brand guidelines document. Design-on-demand clients get files in every format they need.
The Pricing
Flat-Rate Design. No Hourly Surprises.
Every project is scoped upfront. You know the price before we start.
Brand Identity
Build your brand from the ground up. One-time investment, lifetime asset.
Starter
$397
one-time
The essentials to look professional from day one.
Logo design (multiple concepts)
Color palette with hex, RGB, and CMYK values
Brand guideline cheat sheet document
Final files in all formats (print + digital)
3 revision rounds included
Additional revisions $47 per round
Standard
$697
one-time
Everything your business needs to look cohesive and professional everywhere.
Everything in Starter
Typography system (headline, body, accent fonts)
Business card design
Letterhead and envelope design
Email signature design
3 revision rounds included
Additional revisions $47 per round
Premium
$997
one-time
The complete brand system. Everything designed, documented, and ready to use across every channel.
Everything in Standard
Comprehensive brand style guide
Social profile images and banners
Favicon and web-ready logo formats
Additional collateral (up to 3 custom pieces)
3 revision rounds included
Additional revisions $47 per round
Design on Demand
Need something designed? One project, one price.
Single Asset
$197
per project
One deliverable, fast turnaround.
One design deliverable (flyer, brochure, presentation, social graphic set, business card, thumbnail set, or similar)
Brand-consistent design
Final files in all needed formats
2 revision rounds included
Additional revisions $47 per round
Multi-Asset
$497
per project
A coordinated set of deliverables for one purpose.
Related set of design deliverables (event package, product launch kit, sales collateral suite, or similar)
Consistent design across all pieces
Final files in all needed formats
2 revision rounds included
Additional revisions $47 per round
Campaign / System
$997
per project
Full coordinated design across multiple formats and channels.
Complete design system for a campaign, launch, or initiative
Multi-format deliverables (print, digital, social, email)
Coordinated visual language across all pieces
Final files in all needed formats
2 revision rounds included
Additional revisions $47 per round
Design Retainer
Ongoing design support without hiring in-house. Send requests, we deliver.
Light
$197
per month
For businesses that need a few design pieces each month.
Up to 4 design requests per month
Any deliverable type (print, digital, social, collateral)
Brand-consistent design on every piece
Revisions included
Rollover unused requests to next month (up to 2)
Standard
$497
per month
For businesses with regular design needs across multiple channels.
Up to 10 design requests per month
Any deliverable type (print, digital, social, collateral)
Brand-consistent design on every piece
Revisions included
Priority turnaround
Rollover unused requests to next month (up to 4)
Premium
$997
per month
For high-volume teams that need a dedicated design pipeline.
Up to 20 design requests per month
Any deliverable type (print, digital, social, collateral)
Brand-consistent design on every piece
Revisions included
Priority turnaround
Dedicated designer familiar with your brand
Rollover unused requests to next month (up to 6)
Bundle discount: 5% off each additional MPower service. Pair design with social media, video production,
or any other MPower service and save.
Who We Service
Built for Businesses That Care About Their Brand
Whether you're starting from zero or leveling up, we design for you.
Startups & New Businesses
Build your brand from scratch. Logo, colors, fonts, business cards, and everything you need to launch looking professional.
Established Businesses
Refresh your brand, update outdated collateral, or finally get that brand guidelines document you've been meaning to create.
Real Estate Professionals
Agent branding, brokerage identity, marketing materials, and listing collateral designed to help you stand out in a crowded market.
Coaches & Creators
Course materials, lead magnets, slide decks, and branded templates. Professional design that matches your expertise.
Photographers & Creatives
Consistent design support for your business. Pricing guides, client welcome packets, portfolios, and marketing materials.
Agencies & Teams
White-label design support for agencies that need extra creative capacity. We design under your brand. You deliver to your clients.
FAQ
Common Questions
How much does a brand identity project cost?
Brand Identity packages start at $397 for a logo, color palette, and basic guidelines. Our Standard package at $697 adds typography, business cards, and stationery. The Premium package at $997 includes the complete brand system with digital assets, comprehensive style guide, and additional collateral. All tiers include 3 revision rounds. Additional rounds are $47 each.
What is the difference between a project and a retainer?
A project is a one-time engagement with a defined set of deliverables, a Single Asset like a flyer ($197), a Multi-Asset set like an event package ($497), or a full Campaign system ($997). A retainer is an ongoing monthly relationship where you send design requests as they come up and we deliver on a rolling basis. If you need design work more than twice a month, the retainer typically saves you money compared to individual projects.
How long does a brand identity project take?
Most brand identity projects are completed within 2 to 4 weeks depending on scope and revision rounds. Logo-only projects can be faster. Full identity systems with multiple deliverables take closer to 4 weeks. We confirm your timeline before starting.
How many logo concepts do I get?
You receive multiple initial concepts with different creative directions. From there, we refine your preferred direction through revision rounds until you are completely satisfied. You are never locked into a single option.
What if I already have a logo but need everything else?
No problem. We build around your existing logo. We create your color palette, typography system, brand guidelines, business cards, stationery, and any other assets you need, all designed to complement and elevate what you already have.
How does design-on-demand work?
You send us design requests whenever you need them. Thumbnails, flyers, presentations, social graphics, print materials, anything visual. We deliver polished, brand-consistent designs on a rolling basis. You can work with us on a retainer for ongoing needs or project by project.
What file formats do I receive?
You receive all final files in every format you need: print-ready (PDF, CMYK), web-ready (PNG, SVG, JPG), and editable source files. Everything is organized and labeled so you and your team can use them immediately.
Can you match our existing brand style?
Yes. If you have existing brand assets, guidelines, or even just a general direction, we design to match. Consistency across all your materials is a priority. If you do not have formal guidelines yet, we can create them as part of the project.
Do you design for print and digital?
Yes. We handle both. Business cards, banners, signage, and packaging for print. Social graphics, email templates, web assets, and presentations for digital. Everything is formatted correctly for its intended use.
iS tHIS fOR yOU?
Built for Businesses That Want Professional Design Without the Guesswork
tESTIMONIALS
What Our Clients Say
eXPLORE mORE
Your Brand Needs More Than a Logo
gET sTARTED
Your Brand Deserves Better Tha a DIY Logo.
Let our creative team build a brand identity that makes you look as good
as you actually are. Schedule a call and let's talk about what you need.
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