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We curate the content, write it in your voice, and deliver it ready to publish, on email, Beehiiv,
Substack, or any platform you use. We don't care where it lives. We care that it's great.
Content written in your documented brand voice
Formatted for your platform (email, Beehiiv, Substack, LinkedIn, or any other)
Subject lines and preview text optimized for open rates
One round of revisions per issue
Content calendar with scheduled topics
All newsletter plans require the Brand Voice Foundation ($500 one-time setup). Cancel anytime with 30 days notice.
We write a professional, SEO/AEO optimized press release in your brand voice. You handle distribution through your own channels.
Professional press release writing
SEO keyword optimization
AEO-structured formatting for AI citation
One round of revisions
We write your press release AND syndicate it to major news outlets, Google News, AP, and hundreds of media sites nationwide. Maximum visibility for your announcement.
Everything in Writing Only, plus:
National distribution to major news outlets
Syndication to Google News, Bing News, Yahoo News
AP network distribution
AI search engine optimization for ChatGPT/Perplexity/Gemini citation
Distribution analytics and pickup report
For context: PR Newswire charges $350+ just for local distribution, before their $195 annual membership fee. A single release with add-ons can cost $1,500 to $3,000+. We write AND distribute for $500.
Press releases require the Brand Voice Foundation ($500 one-time setup) unless you're already an MPower content client.
Standard Operating Procedures (SOPs)
Employee training documents
Onboarding materials and welcome packets
Company policies and handbooks
Internal announcements and memos
Process documentation
Team playbooks and guides
Any internal document your business needs
Every internal comms project is different. Some need a single SOP. Others need a complete onboarding system. We scope every project individually so you only pay for what you need.
Internal communications projects require the Brand Voice Foundation ($500 one-time setup) unless you're already an MPower content client. Required for all new clients.
Every content client discovers they need more. Here's how your content naturally
connects to everything else MPower offers.
A $500 one-time setup where we interview you, document your tone, vocabulary, audience language, communication style, and create a comprehensive brand voice guide. This ensures every piece of content we write sounds unmistakably like you, not like a template. It is required for all new clients and is yours to keep forever.
You choose a frequency (monthly, bi-weekly, weekly, 2 to 3x per week, or daily) and either we research and curate the content or you provide topics and we write it. Every issue is written in your documented brand voice, formatted for your platform (email, Beehiiv, Substack, LinkedIn, or any other), with optimized subject lines and preview text. One round of revisions per issue is included.
Any platform you use. Email, Beehiiv, Substack, LinkedIn, or any other newsletter platform. We format the content specifically for your platform and deliver it ready to publish. We do not care where it lives. We care that it is great.
Our Writing + Distribution package ($500 per release) syndicates your press release to major news outlets, Google News, Bing News, Yahoo News, AP network, and hundreds of media sites nationwide. You receive a distribution analytics and pickup report showing where your release was published. Writing Only ($250) gives you the finished release to distribute through your own channels.
No. If you are already an MPower content client (social media, for example) and we have already completed your Brand Voice Foundation, it carries over. You do not pay for it again. The brand voice guide applies across all content services.
SOPs, training documents, onboarding materials, company policies, internal announcements, process documentation, team playbooks, and any other internal document your business needs. Every project is scoped individually since some clients need a single SOP and others need a complete onboarding system. Schedule a call and we will scope it for you.
Newsletters are delivered according to your chosen frequency with enough lead time for review before publishing. Press releases are typically delivered within 3 to 5 business days. Internal communications projects vary by scope and are quoted with a timeline during the scoping call.
Yes. Newsletter plans can be cancelled anytime with 30 days notice. The Brand Voice Foundation fee ($500) is a one-time payment and is non-refundable. Press releases and internal communications are project-based with no ongoing commitment.
Start with a newsletter. Send a press release. Document your processes. Whatever you
need written, we write it like you would, just faster, more consistently, and without
the blank page.

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