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What is a content writing service?
A content writing service is an outsourced team that produces written content for a business on a consistent basis, in the business's own brand voice. The scope typically covers newsletters, press releases, internal documents like SOPs and onboarding materials, blog posts, and any written communication a business needs but does not have time to produce in-house. A professional content writing service starts with a brand voice foundation, a documented guide to how the business talks, what words it uses, who its audience is, and what tone matches its personality, so every piece of content sounds authentically like the business rather than like a template. The service replaces the cost and overhead of hiring an in-house writer while delivering the consistency and speed that AI tools alone cannot match.
oUR sERVICES
Newsletters
Recurring content curated and written in your brand voice. Daily, weekly, or monthly, delivered to your audience on any platform.
Press Releases
Professional press releases written, optimized for SEO and AI search engines, and syndicated to major news outlets nationwide.
Internal Communications
SOPs, training documents, onboarding materials, policy docs, and company announcements, all written clearly and consistently.
bRAND vOICES
Every Word Starts With Your Voice.
This is what makes us different from every other content service on the planet.
Brand Voice Guide
1
Tone & Personality
2
Vocabulary & Phrases
3
Audience Language
4
Do's and Don'ts
5
Example Copy
Before we write a single word for you, we learn how you talk.
Every business has a voice. The way you explain your services to a customer over coffee. The way you'd answer a tough question. The phrases you use, the ones you'd never use. Most content agencies skip this entirely. They write generic copy that could belong to any business in your industry. We don't.
Our Brand Voice Foundation process captures your unique tone, vocabulary, audience language, and communication style into a documented guide. From newsletters to press releases to internal docs, this guide ensures every piece sounds unmistakably like your business, not like a template.
And here's the thing: this document is yours to keep. Even if you cancel, your Brand Voice Guide stays with you. Use it to train future writers, onboard new team members, or maintain consistency across all your communications.
Brand Voice Foundation:
$500 one-time
Includes: Brand voice interview, tone and vocabulary documentation, audience language analysis, communication style guide, and template setup for your content formats. Required for all new clients. Yours to keep forever.
nEWSLETTER
Newsletters That Your Audience Actually Reads.
We curate the content, write it in your voice, and deliver it ready to publish, on email, Beehiiv, Substack, or any platform you use.
We don't care where it lives. We care that it's great.
What's included with every newsletter plan:
Content written in your documented brand voice
Formatted for your platform (email, Beehiiv, Substack, LinkedIn, or any other)
Subject lines and preview text optimized for open rates
One round of revisions per issue
Content calendar with scheduled topics
All newsletter plans require the Brand Voice Foundation ($500 one-time setup). Cancel anytime with 30 days notice.
Press Releases
Press Releases That Get Picked Up by Journalists and AI.
In 2026, press releases do more than announce news. They build backlinks, generate brand mentions, and get your business cited by
AI search engines like ChatGPT, Perplexity, and Google AI Overviews.
Writing Only
$250 per release
We write a professional, SEO/AEO optimized press release in your brand voice. You handle distribution through your own channels.
Professional press release writing
SEO keyword optimization
AEO-structured formatting for AI citation
One round of revisions
Writing + Distribution
$500 per release
We write your press release AND syndicate it to major news outlets, Google News, AP, and hundreds of media sites nationwide. Maximum visibility for your announcement.
Everything in Writing Only, plus:
National distribution to major news outlets
Syndication to Google News, Bing News, Yahoo News
AP network distribution
AI search engine optimization for ChatGPT/Perplexity/Gemini citation
Distribution analytics and pickup report
For context: PR Newswire charges $350+ just for local distribution, before their $195 annual membership fee. A single release with add-ons can cost $1,500 to $3,000+. We write and distribute for $500.
Press releases require the Brand Voice Foundation ($500 one-time setup) unless you're already an MPower content client.
Internal Communications
Clear Communication Starts With Clear Documents.
SOPs that people actually follow. Training docs that actually train. Onboarding materials that set new hires up for success from day one.
WHAT WE CREATE
Standard Operating Procedures (SOPs)
Employee training documents
Onboarding materials and welcome packets
Company policies and handbooks
Internal announcements and memos
Process documentation
Team playbooks and guides
Any internal document your business needs
Every internal comms project is different. Some need a single SOP. Others need a complete onboarding system. We scope every project individually so you only pay for what you need.
Internal communications projects require the Brand Voice Foundation ($500 one-time setup) unless you're already an MPower content client. Required for all new clients.
Explore More
Content Opens the Door. Here's What's Behind It.
Every content client discovers they need more. Here's how your content naturally
connects to everything else MPower offers.
Publishing a newsletter? Your audience is also on social media.
Repurpose your newsletter content into daily social posts, Reels, and Shorts. One content source becomes an entire content engine.
Press releases build backlinks and AI citations. SEO makes them compound.
Every press release feeds your search visibility. Add our SEO/AEO service and turn one-time announcements into long-term ranking power.
Great documentation is the foundation for great automation.
SOPs and process docs become the training data for AI agents, knowledge bases, and automated workflows that run your business while you sleep.
FAQ
Common Questions
What is the Brand Voice Foundation?
A $500 one-time setup where we interview you, document your tone, vocabulary, audience language, communication style, and create a comprehensive brand voice guide. This ensures every piece of content we write sounds unmistakably like you, not like a template. It is required for all new clients and is yours to keep forever.
How does the newsletter service work?
You choose a frequency (monthly, bi-weekly, weekly, 2 to 3x per week, or daily) and either we research and curate the content or you provide topics and we write it. Every issue is written in your documented brand voice, formatted for your platform (email, Beehiiv, Substack, LinkedIn, or any other), with optimized subject lines and preview text. One round of revisions per issue is included.
What platforms can you deliver newsletters on?
Any platform you use. Email, Beehiiv, Substack, LinkedIn, or any other newsletter platform. We format the content specifically for your platform and deliver it ready to publish. We do not care where it lives. We care that it is great.
How does press release distribution work?
Our Writing + Distribution package ($500 per release) syndicates your press release to major news outlets, Google News, Bing News, Yahoo News, AP network, and hundreds of media sites nationwide. You receive a distribution analytics and pickup report showing where your release was published. Writing Only ($250) gives you the finished release to distribute through your own channels.
Do I need the Brand Voice Foundation if I am already an MPower content client?
No. If you are already an MPower content client (social media, for example) and we have already completed your Brand Voice Foundation, it carries over. You do not pay for it again. The brand voice guide applies across all content services.
What is included in internal communications projects?
SOPs, training documents, onboarding materials, company policies, internal announcements, process documentation, team playbooks, and any other internal document your business needs. Every project is scoped individually since some clients need a single SOP and others need a complete onboarding system. Schedule a call and we will scope it for you.
How long does it take to receive content?
Newsletters are delivered according to your chosen frequency with enough lead time for review before publishing. Press releases are typically delivered within 3 to 5 business days. Internal communications projects vary by scope and are quoted with a timeline during the scoping call.
Can I cancel my newsletter plan?
Yes. Newsletter plans can be cancelled anytime with 30 days notice. The Brand Voice Foundation fee ($500) is a one-time payment and is non-refundable. Press releases and internal communications are project-based with no ongoing commitment.
Is This For You?
Built for Businesses That Need Professional Content Without the Blank Page
Testimonials
What Our Clients Say
Get Started
Your Brand Has a Voice. Let's Put It to Work.
Start with a newsletter. Send a press release. Document your processes. Whatever you need written, we write it like you would. Just faster, more consistently, and without the blank page.
Marketing. AI. Automation. Under One Roof.
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