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What is an AI appointment setter?
An AI appointment setter is a voice AI agent that contacts inbound leads automatically, qualifies them using a custom script, and books qualified prospects directly on a closer's calendar. Unlike a human setter, an AI appointment setter works 24 hours a day, 7 days a week, contacts every lead within seconds of submission, never misses a shift, and handles both English and Spanish calls with native-quality voice. It replaces the slowest and most expensive part of the sales process: the gap between a lead raising their hand and a human finally calling back. Qualified leads land on the calendar pre-sold on the conversation. Unqualified leads get tagged and routed to a nurture sequence automatically. Every call, SMS, and outcome is logged to the CRM. For businesses running paid ad campaigns, an AI appointment setter is often the difference between a 5% and a 30% contact rate on new leads.
The Real Cost
Your Ad Spend Means Nothing If Your Follow-Up Is Slow.
Most businesses lose the lead not because their offer was wrong, but because someone else responded first.
Capabilities
Every Lead Worked. Every Outcome Tracked. Nothing Falls Through.
Your AI Setter handles the full qualification sequence from first contact to booked appointment, automatically.
Contacts Leads Instantly
Every new lead gets contacted within seconds of submitting. No queue. No delay. No leads going cold while your team is busy.
Qualifies with Your Questions
Asks your custom discovery questions, identifies serious buyers, and filters out leads that are not a fit before they ever reach your closer.
Books with Your Closer
Qualified leads are scheduled directly into your closer's calendar. They show up to the appointment already pre-sold on the conversation.
Routes Unqualified Leads to Nurture
Not qualified today does not mean not qualified ever. Unqualified leads are automatically tagged and routed to your nurture sequence for follow up.
Bilingual English and Spanish
No accent barriers. No second hire. Your AI Setter handles both languages natively, giving you full coverage across your entire market.
Logs Everything to Your CRM
Every call attempt, every SMS, every qualification outcome, and every booked appointment is pushed directly to your CRM automatically.
The Comparison
What You'd Pay a Human Setter. What You Pay Us Instead.
A human setter has one shift. Your AI Setter has none.
Feature
Local Human Setter
MPower AI Setter
Cost
$3,000-$4,000/mo
From $4.43/lead contacted
Available 24/7
Responds in Seconds
Bilingual
Maybe
Consistent Every Call
Auto-Logs to CRM
Sometimes
No Turnover Risk
No Lunch Breaks
Never Gets Tired or Distracted
No PTO or Sick Days
No Onboarding Time
Works Weekends and Holidays
Cost per lead contacted varies by plan term and daily lead volume. See pricing below.
The Process
Live and Working Your Leads in Less Than a Week.
We handle the entire build. You review, approve, and let it run.
You Schedule a Setup Call
We learn your business, your qualification criteria, your ideal client profile, your CRM, and your closer's calendar.
We Build Your Setter
Our team builds your custom qualification script, configures your CRM integration, connects your calendar, sets up your SMS sequences, and enables bilingual support.
You Review and Approve
We run live test scenarios with your actual qualification questions. You approve every element before a single real lead is contacted.
Leads Come In. Your Setter Goes to Work.
From the moment you go live, every new lead gets contacted in seconds. Qualified leads land on your closer's calendar. Everything else goes to nurture.
Pricing
Build Your Plan. Pay for What You Need.
One-time setup fee of $997 covers full configuration, CRM integration, calendar connection, qualification script build, SMS sequences, bilingual setup, and go-live support. Switch to the MPower platform and setup is $498.
Step 1: Choose Your Payment Term
Step 2: How Many Leads Per Day Should Your Setter Handle?
3leads per day
$155.40 per week
21
leads contacted per period
$7.40
per lead contacted
Need more leads than your plan includes? Additional leads are billed at the same per-lead rate as your selected plan and term.
Enterprise
Is This Right For You
Built for Businesses With Lead Flow and a Closer Who Needs Appointments.
FAQ
Common Questions
Will it sound robotic to my leads?
No. Your AI Setter is configured with a natural, conversational voice trained specifically on your qualification script and your business. Most leads engage naturally without realizing they are speaking with an AI. The goal is a setter experience that reflects well on your brand and moves serious buyers toward a booking.
What happens to leads that do not qualify?
Unqualified leads are automatically tagged in your CRM and routed to your nurture sequence. Not qualifying today does not mean they will never buy. Your Setter captures the data and your nurture system keeps them warm.
What if a lead does not answer after three attempts?
After three contact attempts with no answer, the lead is tagged accordingly in your CRM and moved to your nurture sequence. No lead is abandoned without a record of the attempt and an automatic follow-up path.
Can I customize the qualification questions?
Yes, completely. Your qualification script is built specifically for your business during setup. Your questions, your criteria, your disqualifiers. This is not a template. It is built for you.
What CRMs does it integrate with?
We integrate with most major CRM platforms during setup. If you are on an industry-specific CRM, mention it during your setup call and we will confirm compatibility before you commit. Clients who migrate to the MPower platform receive 50% off the setup fee.
What is the difference between this and your AI Receptionist?
Your AI Receptionist handles inbound calls, answers questions, and books appointments from people who are already calling you. Your AI Appointment Setter handles outbound follow-up, contacts leads who submitted a form or came through an ad campaign, qualifies them, and books the ones worth your closer's time. They work together as a complete front office.
Does it handle rescheduling?
Yes. If a lead needs to reschedule, your Setter handles the conversation and updates the calendar automatically.
What counts as a lead for billing purposes?
A lead is any contact record submitted to your Setter for outreach. If you receive duplicate submissions or spam form fills, contact our support team and we will review them. We do not bill for contacts that are clearly invalid.
Does it work with ad campaigns from any platform?
Yes. Any lead source that can push a contact record to your CRM or via webhook can feed your Setter. Facebook ads, Google ads, landing page forms, and any other inbound source your campaigns use.
Complete Your Front Office
Your Setter Books the Appointment. These Tools Handle Everything Else.
Stack AI agents together and build a front office that runs without you.
AI Receptionist
Your Setter books the appointment. Your Receptionist makes sure inbound calls from those same leads never go unanswered. Two agents, complete coverage.
AI Lead Nurture
Every lead your Setter tags as unqualified gets handed to your nurture system automatically. No lead left behind, no matter where they are in the buying journey.
AI Chat Agent
Capture leads from your website the same way your Setter captures them from your ads. Every channel covered, every visitor qualified.
Testimonials
What Our Clients Say
Get Started
Every Lead You Paid For Deserves a Follow-Up. Every Single One.
Setup takes less than a week. Your first lead gets contacted in seconds.
Marketing. AI. Automation. Under One Roof.
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